Context

My sister Heidi and I are watching a show called Shark Tank, in which inventors present their ideas to a group of investors in order to obtain their financial support. These investors, called "Sharks" are various CEOs, presidents, etc. Heidi came into the room about halfway into the show and is trying to catch up.

Heidi: "Have any of [the investors] gone for an idea yet?"
Me: "Yeah, the FUBU guy did."
Heidi: (shocked) "Molly! That's racist!"

Confused silence.

Me: "No, Heidi, he owns FUBU. He is literally the FUBU guy."